To represent SOSEOHA is not simply about appearance, it is about embodying the essence of Korean identity. I see my role as carrying SOSEOHA’s message into the world, as a bridge between heritage and modernity, between philosophy and form. SOSEOHA begins with a seed, an idea rooted in Korean thought and feeling, and I help express that seed in a way that feels tangible, meaningful, and eternal.

Korean beauty is subtle yet profound. It is not loud, it is 느낌, a feeling. Our philosophy is deeply tied to nature, harmony, and resilience. SOSEOHA draws on those values. Whether it is the soft strength of the sea or the quiet discipline in our rituals, that soul is carried forward in how I share SOSEOHA with the world so that others may feel its grace and authenticity.

What inspires me is SOSEOHA’s reverence for presence and intention.

The brand does not ask to be explained loudly, it is felt through ritual, restraint, and care.

SOSEOHA honors Korean heritage not as ornament, but as origin: ingredients chosen with discernment, formulas created with patience, and a philosophy rooted in 여백의미, the beauty of what is left unsaid. That depth resonates deeply with me.

As an ambassador, I am inspired to represent a way of caring for the skin that is also a way of caring for oneself, quietly, consistently, and with respect. To embody that presence is both a responsibility and an honor.