Crafted for Modern Presence
SOSEOHA was born from a rare quiet — a moment of realizing how loud and fleeting modern beauty had become. From that stillness came a desire for something more intentional: skincare that lingers like memory, invites presence, and honors the space between moments. Rooted in Korean-grown ingredients once treasured in the dynastic courts, each formula is crafted with meaning rather than novelty, guided by the restorative philosophy of our Director and Muse, Hanna. SOSEOHA exists to restore rhythm, grace, and depth — a twilight offering made not for fleeting trends but for those who seek beauty that endures long after the moment fades.
Hanna Lee, Muse
SOSEOHA
Hanna Lee shapes the brand’s philosophy with quiet elegance and a deep reverence for Korean heritage.
Brand Ambassador Interview
As SOSEOHA’s brand ambassador, what does that role truly mean to you?
To represent SOSEOHA is not simply about appearance, it is about embodying the essence of Korean identity. I see my role as carrying SOSEOHA’s message into the world, as a bridge between heritage and modernity, between philosophy and form. My responsibility is to reflect the invisible: the mindset, the spirit, the emotional landscape of our culture. SOSEOHA begins with a seed, an idea rooted in Korean thought and feeling, and I help express that seed in a way that feels tangible, meaningful, and eternal.
How does Korean philosophy shape the soul of SOSEOHA?
Korean beauty is subtle yet profound. It is not loud, it is 느낌, a feeling. Our philosophy is deeply tied to nature, harmony, and resilience. SOSEOHA draws on those values. Whether it is the soft strength of the sea or the quiet discipline in our rituals, I try to carry that soul in how I share SOSEOHA with the world so that others may feel its grace and authenticity.
What inspires your role as ambassador for SOSEOHA?
People often ask if my inspiration comes from global trends, but the truth is that it comes from silence, memory, and observation. From generations of cultural teachings through family and society, this is my inspiration. The Korean people and our heritage guide me. My role is to honor this heritage while presenting SOSEOHA to the world with sincerity and elegance.
What does SOSEOHA mean to you, personally?
SOSEOHA is not just a brand, it is a philosophy in motion. It is the rising of something ancient into something eternal. For me, it is a reflection of inner peace, strength, and timeless beauty. To stand as SOSEOHA’s ambassador is a rare gift, and I hold that responsibility with humility and deep respect.
